Registration 

Upon arrival at Chateau Elan, meet the Tech & Learning team, check in, and pick up your event badge. Registration opens at 1:00 pm.

Welcome and Introductions

Bringing the Customer Into the Room

An interactive hands-on exchange of ideas about whom we serve, what motivates them, and what they need. 

Keynote Panel: Building Bridges, Not Walls: A Dialogue on the Soul of the Education Economy
An open dialogue about the state of the education industry, what's required to strengthen the connection between industry providers and the education leaders.

The EdExec Exchange

Rotation of roundtable discussions on key topics impacting education executives, including GTM planning, tactical decision making, and holding fast during stormy economic conditions.

• C-Suite Playbook for Post-Merger Success ( Courtney Teague)
• Funding Trends & Challenges in An Uncertain Environment (Dennis Roche)
• Driving Effective Go to Market Campaigns that Combine Content, Social and PR (Charlotte Andrist, Chad Stevens, Bri Hodges, Hillary Trussell)
• Unlock State Education Buying Opportunities: Strategic Marketing (Jeremy Meredith)
• Emerging Markets in K12 (Kimberly Moore)
• Leveraging Grants and Public-Private Partnerships to Implement High-Impact Programs (Dr. Kimberly Clark Moss)
• Navigating New State Data Privacy Laws (Stephanie Cizdyn)
• R&D in EdTech: From Innovation Labs to Scalable Products (Amanda Cadran)
• Federal Policy and Funding (Reg Leichty)

Educator Backtalk

A debrief on the day, Q&A format, with educators who were in the room. Find our complete list of attending district administrators on the "Speakers" page.

Awards Ceremony

Reception and Dinner | Meet Our Partners

State of the Market Breakfast Back to School is Here. Back to Normal is...Not So Much. 

Prepare for the new school year with a panel discussion designed for companies and school districts. This session will tackle key topics, including procurement tips, ensuring safe and compliant technology, fostering cultural responsiveness, and creating a culture of inspiration. Of course, AI will be a recurring theme throughout the discussion, but this expert panel will provide broader advice and insights to help you prepare for a successful and productive back-to-school season.

Mastering the Customer Journey Lifecycle

Brand Awareness & Lead Gen: Top of Funnel Strategies that Work

Experts will review specific tactics that companies are using to help their brands shine, drive inbound interest, and create a lead funnel that converts to real opportunities. District administrators will also share the ways they learn about new education products and services.

Strategic Planning for Sustainable Growth

Policy & Funding: A Real-Time Review of What to Expect

Given the changing nature of this market, can we sell SEL? Do we have to ditch DEI? Are Title moneis going to simply vanish? Leaders will provide up-to-date insights on policy and funding with an eye towards how that will impact the coming school year.

Mastering the Customer Journey Lifecycle

Upgrading Your Pilot and Free Trial Experience

From Freemium to Free Trials, Pilots to Pay-for-Performance, there's a wealth of ways that companies are trying to convert prospects into paying customers. We'll look at what's working, what programs need to be grounded, and why Free should be anything but. District administrators will also share what incentivizes them to want to test a new education products through pilots and free trials -- and what does NOT inspire them to try new products.

Strategic Planning for Sustainable Growth

Product Market Fit: How Do You Really Know?

Experts will discuss the strategies companies are using - from market research to UX feedback, and more -  to ensure they have the right product, feature set, and value prop for today's market. District administrators will share what kinds of products their school districts are most looking for -- and what products do not fit their current needs.

SPONSORED WORKSHOP: Leveraging Data Analytics to Transform Tomorrow's Expectations

Networking Lunch & Panel Discussion - Leading with AI: Strategies for Sustainable Success in Education 

The AI Revolution is here - are you ready to lead it? Join our visionary experts to learn how education leaders can turn disruption into opportunity.

1:1 Meeting Break * Meetings with District Administrators

Attendees sign up to meet with three district administrators (20 minutes each). A sign up sheet will be shared as we get closer to the event. Find our complete list of attending district administrators on the "Speakers" page. 

Mastering the Customer Journey Lifecycle

Sales -> Customer Success: Closing the Chasm

The transition from sales to customer success is, perhaps, the key to success that many companies have yet to unlock. We'll look at what happens in the transition, where things often go wrong, and how companies can get them right. District administrators will also share what they wish companies knew when selling to their school districts.

Strategic Planning for Sustainable Growth

EdTech Ecosystems + Interoperability: Say What? 

CIOs and Ed Execs come together to talk about the current state of ecosystems, interoperability, and how the requirements for integrating into the daily lives of teachers and students are changing, well, almost daily. 

Mastering the Customer Journey Lifecycle

Building the Ultimate Playbook

The customer journey lifecycle unfolds over many months and requires customers to engage with your brand, your people, and your products in a wide variety of formats. This session will review the non-negotiables that are required to attract, engage, retain, and grow your customer community. District administrators will also share how they develop their strategic plans for purchasing.

Strategic Planning for Sustainable Growth

Your Ticket to Global Growth: International Expansion

While the US market is among the largest in the world, the rest of the world has a lot to offer. Experienced leaders who have managed to go beyond our borders will share  real-world insights into how realize global growth. (Here's a hint: Pack a toothbrush)

1:1 Meeting Break * Meetings with District Administrators

Attendees sign up to meet with three district administrators (20 minutes each). A sign up sheet will be shared as we get closer to the event. Find our complete list of attending district administrators on the "Speakers" page. 

Educator Backtalk

A debrief on the day, Q&A format, with educators who were in the room. Find our complete list of attending district administrators on the "Speakers" page.

Headshots & Wine Networking Break

Attendees can gather on the Patio to get their complimentary head shots and enjoy a glass of wine while talking with their new connections.

Dinner

Socialize On Your Own

Enjoy the Chateau Elan Winery & Resort's restaurants, bars, other activities offered by the venue.
Click HERE to see a list of the fun and adventurous activities offered onsite at Chateau Elan. 
Click HERE to see a list of unique and flavorful restaurants and bars offered on site at Chateau Elan.

Breakfast & Keynote: So What, Now What?

Education leaders share their reflections on what they've taken from the speakers, panels, and discussions so far, including what they'll take back with them. 

Investor Panel: M&A and Fundraising Strategies

Investor Panel: Reviewing the M&A Market and Steps to Ensure a Successful Outcome

A panel of investor experts will share what they look for, with insights on the current market trends, opportunities, and how education companies can best prepare and position their businesses.

Final Backtalk: Superintendents Look Forward

District Administrators Address Hot Topics (Funding, Teacher Shortages, Learning Loss, Cybersecurity) -- and Share What They Most Need from Solution Providers.

Networking Lunch on Your Own

Airport Transportation Starting