I am a self-confessed Data Geek. I have been involved in the field of data mining since the early 1990s and have derived immense pleasure in developing algorithms, applying them to real-world problems and training a host of data analysts in the capacity of being an academic and data analytics consultant. I have published over 90 academic papers on data mining while an Associate Professor at the University of Warwick and previous academic posts in the United Kingdom. I have used these algorithms to develop solutions in areas as diverse as pay-per-click optimization, recommender systems, prognostic models for chronic illnesses, diver monitoring using CAN bus data, cross-selling and up-selling products in financial retail, churn prediction, house price prediction for the Telecoms, Financial, Retail, Automotive, Manufacturing and Public Sector.