I’m on a mission to help education companies transform potential into impact. With 20+ years in marketing and operations, I’ve driven growth for industry leaders like ClassLink (the single sign-on market leader) and Centegix (the incident response market leader), crafting messaging, launching campaigns, and optimizing adoption strategies that deliver results.  As a Senior Partner at First Step Advisors, I am a marketing strategist, operational leader, and team builder. I oversee our client engagements, internal team, and freelance network to ensure we execute seamlessly and exceed goals. Beyond client work, I’m deeply passionate about equity in education.  I thrive at the intersection of strategy and action—whether scaling brands, streamlining processes, or mentoring the next generation of EdTech leaders.   Fun fact: I’ve never met a puzzle (marketing or jigsaw) I didn’t love solving.