Mastering the Customer Journey Lifecycle

Upgrading Your Pilot and Free Trial Experience

From Freemium to Free Trials, Pilots to Pay-for-Performance, there's a wealth of ways that companies are trying to convert prospects into paying customers. We'll look at what's working, what programs need to be grounded, and why Free should be anything but. District administrators will also share what incentivizes them to want to test a new education products through pilots and free trials -- and what does NOT inspire them to try new products.